This was a question asked by a Hi-fi supplier in Manchester City Centre yesterday.
Think about he said.
“You buy your iPhone or iPod. You buy an expensive laptop or iMac to manage your music library, you synchronise your music library, and dock your portable music player into the latest Bose, Bowers or JLB music speaker system.
And somehow it is all a little flat. It just sounds a bit rubbish.”
In my case, it often kicks out. Try transmitting your iTunes over wireless and your musical moment comes crashing down when you switch on the microwave to defrost the chicken.
2K’s worth of hard earned cash invested in the latest and greatest music technology known to man and it doesn’t even work.
But is this the greatest scam of the 21st Century?
We are all led to believe that Apple is the trailblazer for music. Buy Apple and you are at the forefront of music innovation, but it is all a big lie.
Apple has only offered us convenience. It is convenient that our music is now portable and we can carry 1000′s of album in the palm of our hand, but have we made a mistake in assuming that convenience equates to quality?
And the swindle continues. Because we have invested so much in the iTunes revolution we continue to invest and download our music from the iTunes store. But do we ever own that music? Can a parent pass on their music collection to their son or daughter? What happens to all that content once they die? It dies with them. You never truly own the music. You are just borrowing it from the cloud. You are in fact buying air.
And the air quality is thin. The files significantly compressed to save space. They are a long way from the full studio quality output often described as FLAC – lossless audio compression and decompression.
iTunes does not have a hold on this space. There are online music stores where you can purchase FLAC. You can also burn FLAC files direct from your CD.
The man in the Manchester store sat me down, he downloaded a FLAC file and networked this with losless cables to a high-fidelity sound system.
“I won’t use a CD he said, because even the turn of the CD and the laser will lower the quality of the overall result”.
And what a result. The sound filled the room. The orchestra was right there. The vocalist sat across from me. Music like nothing you had heard before. And all for significantly less than 2K!
My advice to us all. Love iTunes for the convenience – listen on the commute, listen at work, but don’t stop buying CD’s. You own them and have a tangible product in your hand. You can also share them without a complicated password and home share system.
Convenience has been a revolution, but quality should always prevail.
Demand the best media experience available.