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Archive for November, 2008

What makes Viral, Viral?

This is an interesting link. I am trying to find a formula for what makes a viral video viral?

http://www.viralvideochart.com/youtube/immersion?id=3gu0iu0xwl

In my humble opinion…

they create:

  • shock
  • laughter
  • awe
  • sadness

they:

  • inform
  • entertain
  • change opinion

they use:

  • celebrity
  • standard technology
  • human imagination and creativity
  • technology in a live moment

Statistically this is interesting also:

Celebrity

  • Bruce Lee: 1 million views
  • Sarah Palin: 2 million views
  • Britney: 1 million views
  • Pink: 100,000

Other

  • Bricks (awe): 300,000 views
  • Meteor (awe): 2 million
  • Immersion (shock, inform, change opinion): 140,000

It seems that celebrity still holds some weight, but with the right clip, meteor for example, the ceilings can be broken.

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